My friend had bragged about Shop Direct and how they could be compared to Shoprite. In my opinion, that was too unrealistic because although I’d had an unforgettable experience at Shoprite Surulere, their prices are relatively cheap.
I happened to be in the Festac area some weeks back and needed a couple of items, so I stopped by Shop Direct.
Before I share my experience, let me apologize for the picture quality. Gone are those days when a Blackberry Bold 5 was a high tech phone that took good pictures. Sigh!
The Shop Direct store in Festac is quite big and fairly stocked with a variety of items ranging from groceries to makeup. I was ushered in by a polite security guard and I had to drop my bag in a locker inside the store. I am assuming no CCTV.
The store is divided into different sections for easy accessibility; cosmetics, toiletries, provisions etc.
After searching, I finally found one of the items on my list, Oreos, and it was ridiculously expensive! It cost 800 naira vs. the normal 650 naira at other stores. I decided against getting the Oreos and went for Hobnobs instead, which cost 150 naira vs. the normal 100 naira at other stores. I found another item I’d wanted to buy, Hollanida Yoghurt, for 300 naira and that was reasonable. I then searched for my brand of body spray, which was unfortunately unavailable.
I proceeded to checkout and was told by the sales attendant that I could pay via POS or Cash. Of course I opted for POS as I am #TeamCashlessNaija. Sadly, the POS didn’t work and I had to tender cash. As usual, and in true Naija style, Shop Direct didn’t have change and they were expecting me to leave my change as a tip. Trust me, I looked for change for them… Dear Shop Direct, my job as a customer is not to provide your establishment with change!
I will rate Shop Direct a 6 over 10. Although they’re fairly stocked, they don’t have as much variety in my opinion. Also, Shop Direct prices are way more expensive than prices in other supermarkets I’ve been to. It makes no sense!
One quick tip: Endeavour to have change!!! If I want to leave a tip I will willingly do that… Please don’t force me to leave my money.